Being able to let others know clearly what you do is a critical factor of success.
This is especially important if you’re a service-based professional like a consultant, coach, trainer, therapist or counsellor.
However, far too often, I have seen many service-based professionals make these fundamental marketing mistakes.
Whether you like Apple’s product’s or not, you cannot deny the fact that they are one of the most successful company’s in the history of the world.
It is quite remarkable how Apple has managed to create new product categories like the iPhone and the iPad that only a few years ago, did not even exist. Their success is certainly not due to luck or good fortune.
Last month I had the opportunity to attend a conference at which Brendon Burchard, author of The Millionaire Messenger, was one of the speakers.
I have been a student of Brendon’s work for over three years now and it was the first time I had the opportunity to see him present live.
In 2012, one song took the world by storm and since being uploaded on YouTube, the video has become the most watched video of all time.
I am referring to Gangnam Style by PSY.
As someone who likes to study marketing, here are some lessons I think you can learn from the success of Gangnam Style and apply it to what you do.