The movie, Field of Dreams, popularized the phrase “Build it and they will come.”
That concept worked really well for Kevin Costner’s character in the movie however, can it really work for you if you’re in business or for your marketing efforts?
Most entrepreneurs see themselves as big dreamers or even visionaries.
Consider the likes of Steve Jobs or Bill Gates. One thing they had in common was that they believed they could change the world with what they had to offer. And they did!