Generating new content is mandatory for anyone who has an information-based business or wants to be known as an expert in a particular field or topic.
There are many options available today to be able to create content from blog posts, podcasts, videos, webinars or hosting a live event, to name a few. Having many options also brings many challenges for experts to get noticed as there are a lot more distractions to take into account.
Unfortunately, many content creators make some fundamental mistakes when it comes to developing content. These mistakes inhibit their ability to reach the number of people they would like reach or have the type of impact they want.