If you have a business, it is really an extension of who you are and what you value. Put simply, our values are the things that we define as being important to us.
Our values represent the kind of person we are and what we want to express out in the world.
As an entrepreneur or business owner, it makes a lot of sense to create a business centred around our values because we generally tend to act according to our values.
For example, if there is something we need to be doing for our business that is not in harmony with our values, the chances are we will avoid doing it, procrastinate or even not do it at all.