When I first started my personal development journey, the ones that were doing well in the industry all seemed to have one thing in common — they all had books on their area of expertise.
I thought having my own book would benefit me too, so when I transitioned out of my corporate career, I took a few months off to write my first book. While I did not find the writing part of the book difficult, the challenge I had was I did not know much about marketing or the book publishing industry. I self-published my first book, Hoops and Freedom, however I wasn’t able to sell as many copies as I wanted to.
I eventually learned that writing a book is only 10% of the process. The other 90% is in getting the book out to readers. In fact, in the first year after the book came out, I sold less than 500 copies. I didn’t feel very successful as an author.