When we think of brands, what usually comes to mind are large global businesses, which have been around for decades.
These may include companies such as Coca Cola, McDonalds, Pepsi, Nike, Reebok , etc. In times gone past, branding used to be what big businesses would do to maintain their market share and continue to be front of people through different channels such as newspapers, radio, magazines and television.
With the internet the way it is today, branding online has become an integral part of businesses’ marketing strategies. This has also created new opportunities for individuals to brand themselves and create a presence and following online.
While many small businesses and entrepreneurs have taken advantage of the internet for branding purposes, there are a number of branding myths which may be affecting their whole business.