The One Principle That Keeps Me Motivated Through The Good And Challenging Times

Wouldn’t it be great if any new thing we try gives us the result we want straight away, like applying a new strategy in our business or learning a new skill?

As business owners, the harsh reality is that most things we try in our businesses often do not give us the outcomes we want straight away. In fact, most things will not or do not work. I once heard the concept of marketing described as an experiment where over 80% of the things we try will fail. I don’t know about you but for me, that can be pretty disheartening.

When I first started my business, I was quite naive. Having had years of experience in managing large multi-million dollar manufacturing operations, I thought I would be able to apply the same methodologies to build a small business around what I loved to do.

Unfortunately, I found out soon enough that building a profitable business starting from scratch required a new mindset, new strategies and new actions. And for the first few years, there were more challenging times than good times.

Through those difficult periods, there was one principle that kept me motivated and moving forward, one step at a time.

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